From challenge to circular transition

CHALLENGE

  • B2C recommerce lacks scale & profitability to generate env. and commercial impact
  • Customer behaviour is still a black box in many situations & operations face difficulties
  • Solutions to unblock barriers needs to be tested

PROJECT ACTIVITIES 

  • Establish strong partnership, including joint workshops
  • Build >3 product identification solutions
  • Collect Gore-Tex jackets in order to identify potential for recommerce
  • Execute awareness campaign via TedX

OUTCOME

  • Efficient execution of large-scale pilot testing & validation of recommerce business model
  • Developed critical market insights by leveraging experienced partners
  • Established trust between partners for future partnerships

CIRCULAR TRANSITION

  • Foundation for long-term, scalable recommerce ecosystem has been laid
  • Future models can build on knowledge of challenges/barriers to focus on windows of opportunity
  • Integration of circular principles into core business strategy will be key to unlocking value at scale
Cracking Bottlenecks to Recommerce

Project Partners

Gore logo
Bergzeit Logo
Reverse supply

You want to stay in the loop? Get our newsletter.

Subscribe now