CIRCULAR TRANSITION
- Closing the loop on personal care packaging through reuse
- Potential to kickstart reuse for further applications, e.g. home care products
From challenge to circular transition
CHALLENGE
- Each EU resident produces ca. 190 kg of packaging waste per year
- <5% recycling of personal care packaging
- Insufficient collaboration across brands to address packaging waste
PROJECT ACTIVITIES
- Take-back of personal care bottles through existing beverage take-back infrastructure
- Evaluate suitability of existing personal care packaging for multiple lifecycles
- Evaluate environmental benefits of several personal care packaging reuse scenarios
OUTCOME
- Personal care packaging returned showcasing relevant consumer acceptance
- Design for reuse guide published, validated with 3 brand partners
- Brand partners and retail partners committed to scale the personal care reuse pilot across Germany
Project Partners
